Gamechangers and Rainmakers: How Sport Became Big Business BigBakingBook to follow world events you

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Gamechangers and Rainmakers: How Sport Became Big Business BigBakingBook to follow world events youDescription Condition: BRAND NEW Format: Paperback Gamechangers and Rainmakers is the compelling story of how sport became big business, along with 40 pivotal moments that helped create a trillion dollar global entertainment industry. The symbiotic relationship between sport, television and the advertising industry has been key to this success as have the boundless ambitions of influencers such as Bernie Ecclestone, Billie Jean King, Rupert Murdoch